Listing Photos & Compensation Language: Avoid Easy Violations
Two of the easiest ways to slip into an MLS violation are through listing photos and compensation language. Both seem simple, but minor details can cause major issues. Here’s what to look for before you hit publish.
Keep Photos Clean and Compliance-Friendly
MLS photo violations have increased significantly. Photos must focus solely on the property: no branding, no marketing, and no people.
Make sure your photos do not include:
- Contact information
- Names, branding, or logos
- Photographer watermarks
- Text overlays or graphics
- QR codes
- Images of real people (especially children)
Even small watermarks or subtle text added by a photographer count as a violation. Always request clean, unbranded images when needed.
Do Not Include Compensation Language Anywhere
Under the NAR Settlement Agreements and NTREIS MLS Rule 10.01, offers of compensation cannot appear anywhere in an MLS listing, including:
- Public remarks
- Agent remarks
- Photos
- Documents
- Image overlays
- Virtual tours
- QR codes
Even phrases that imply compensation violate this rule. Avoid wording like:
- “Buyer agent bonuses”
- “REALTOR friendly”
- “We love REALTOR$”
- “$chedule a $howing”
If it could be interpreted as a compensation offer, leave it out.
Quick Accuracy Checklist
Before you publish your listing:
- Use clean, unbranded property photos
- Keep all people, especially children, out of listing images
- Remove any language that suggests or implies compensation
If you have questions about MLS rules or best practices, your MetroTex MLS team is here to help.
Missed the first two installments of our MLS Compliance Series? Catch up with Part 1 and Part 2.