New Benefit Helps REALTORS® Convert Renters to Home Buyers

Through REALTOR Benefits®, NAR members now have free access to Rental Beast, a provider of rental applications and tenant screening tools, as well as education programming to help you reach more aspiring homeowners.

REALTORS® now have free access to Rental Beast, a software provider with a secure FCRA-compliant online rental application and tenant screening tool. The National Association of REALTORS® announced Tuesday that Rental Beast has become the newest addition to NAR REALTOR Benefits®.

“NAR REALTOR Benefits® aims to provide products and services that deliver value and empower REALTORS® to succeed in their businesses,” says Rhonny Barragan, NAR’s vice president of strategic alliances. “Rental Beast created a lead-to-lease platform, which brings seamless entry into the multibillion-dollar rental industry and its clientele—and we are thrilled to provide this benefit to our members.”

Rental Beast also is integrated with many MLS platforms and association websites, which enables REALTORS® to receive additional access to rental listing management tools. Those could include listing add/edit, rental listing syndication, rental lead generation and qualification, and renter-to-buyer conversion.

“We are proud to be NAR’s exclusive provider of rental solutions,” says Ishay Grinberg, founder and CEO of Rental Beast. “This partnership will help REALTORS® better serve customers countrywide by partnering them with the nation’s more than 113 million renters. With our tools, REALTORS® can also build relationships with potential home buyers by serving as their trusted advisers in the rental process.”

Through the partnership, REALTORS® also have access to Rental Beast University, a digital education platform that includes on-demand webinars and self-paced courses covering topics like sales best practices, social media skills and how to convert renters to buyers.

To gain access and initiate applications for rental properties, NAR members can sign up for a free account at

Source: REALTOR® Magazine