Older adults are a big driver in real estate, and a new collaboration between the National Association of REALTORS® and AARP aims to offer access to greater data to help real estate pros better assist and engage older Americans with their real estate needs. NAR reported that the Realtors Property Resource® will add AARP’s Livability Index data across its RPR® platform, including its website and mobile applications. The tool can offer some insights into the preferences of older property owners, including on topics like transportation and health care.
“Understanding and better assisting older Americans in their real estate transactions has been a priority of NAR for some time, and our collaboration with AARP is a continuation of that focus,” says Jeff Young, chief operating officer and general manager of the Realtors Property Resource®. “Highlighting AARP’s Livability Index to Realtors® through the RPR® web and mobile platform will provide valuable insight to our members while positioning them to better safeguard and advise home and property buyers.”
The AARP Livability Index offers insights into numerous community factors that could impact property owners of all ages. It covers seven broad categories—housing, neighborhood, transportation, environment, health, engagement, and opportunity. The index then scores communities based on how available services and amenities are in areas of the country. The national data can be broken down by ZIP code. Real estate pros can use the information to produce customized property and neighborhood-specific reports that they can then distribute to their clients.
“One of AARP’s goals through this collaboration with NAR is to help people better understand their housing needs over their lifetime and address the barriers that prevent people from living in their desired communities as they age,” says Rodney Harrell, vice president of family, home and community at AARP. “We are thrilled about the AARP Livability Index integration as it will provide home buyers and other movers with the necessary information to make informed choices that meet their needs for today and into the future.”
NAR and AARP’s collaboration builds upon NAR’s existing Seniors Real Estate Specialist program. REALTORS® can complete specialized training through the SRES designation on topics related to helping home buyers and sellers over the age of 50.
Source: National Association of REALTORS®