That’s Who We R, NAR’s national advertising campaign, helps consumers understand that REALTORS® are real estate experts in their local communities, who abide by NAR’s Code of Ethics and fight for real estate dreams and property rights.
In 2021, doors serve as a framework and catalyst to tell stories of human partnership that help unlock future possibilities rooted in property transactions, both commercial and residential. The new TV commercials use an exciting visual technique that allows consumers a peek into a future state where we see clients living their dreams of buying a home or running a business.
In 2021, the creative work will show consumers how REALTORS® “open doors to opportunity” for the clients they work with and the communities they serve, thus highlighting the positive impact REALTOR® have on individual lives within and beyond the transaction. Buying your first home can be an emotional journey. Finding a REALTOR®, a real estate expert who is your ally throughout the process is important.
Central to the campaign’s approach will be to deploy a suite of assets within high attention placements that will both provide reach and visibility for the campaign.
How Does the Ad Campaign Benefit REALTORS®?
REALTORS® fund the consumer ad campaign with their annual assessment, which provides incredible value. The ad campaign gives REALTORS® a national audience to showcase their brand, thus increasing the association’s reach and impact to the public while driving home the value of property ownership and importance of working with a REALTOR®. It helps consumers know that:
The REALTOR® Code of Ethics makes REALTORS® your advocate in one of the largest transactions you’ll ever make.
A REALTOR® isn’t just a home or business search, it’s a human connection to the best property for you.
A REALTOR® knows your neighborhood, the neighbors, and volunteers to make it better.
A REALTOR® negotiates the best price and uses the industry’s leading market data to do it.
A REALTOR® finds you a dream home and protects your right to it.
A REALTOR® is supported by the nation’s largest professional trade organization, protecting your property and community long after the contracts are signed.