Why the Census Counts: REALTORS® Rely on Accurate Data

With everything going on in our country right now, it’s easy to understand why filling out the Census form may slip your mind. However, it’s a crucial process that can potentially affect everyone in the U.S.

REALTORS® use Census data every day. Access to accurate, up-to-date data about population and geographies is key to the real estate industry and real estate professionals.

The U.S. Census: Stats That Matter

Every decade, as written in the U.S. Constitution, a census of the population is taken. This extremely important tally helps determine several societal factors for the next ten years, including how:

Many seats each state gets in the House of Representatives

Congressional and state legislative district boundaries are drawn

Over $600 billion in federal funds are spent on state, county and community programs (and schools)

Real estate developers decide what areas to build new homes and revitalize old neighborhoods

Businesses and corporations decide where to build factories, offices and stores, which spurs job creation

And this is just the tip of the iceberg. For a complete list of all the benefits associated with filling out the 2020 Census form, visit census.gov.

REALTORS® can Help Spread the Word About the 2020 Census

As REALTORS®, you are an integral part of your local neighborhood, and your interactions with local boards and governments position you as a voice for real estate. NAR members are an influential group (over 1.4 million members strong). Please do your best to remind your community, contacts and colleagues about the Census and encourage them to complete it.

Any communication or messaging you deliver are perfect places to start. Consider including a section or call out in your next newsletter, eNewsletter, flyer, social media post, etc.

It’s easy to remind your friends, clients and sphere of influence to fill out their Census. And it doesn’t have to be too long, here’s a brief example you can use: “Please don’t forget to fill out your 2020 US Census form!

U.S. Census Contact Info

You can fill out the Census survey online, call 1-844-330-2020, or text “Respond Now” to 313131. The deadline is 9/30/2020. Please help us get the word out about the 2020 US Census!