Why working with seniors requires a special skill set

When you think of a senior real estate client, what comes to mind? You probably think of fixed-income retirees and empty-nesters. You might not be all that inclined to focus your business on that one niche demographic. You’d be wrong.

In our industry, a senior is anyone over the age of 50. In 2017 terms, that’s anyone born in 1967 or before and that’s a whopping 34 percent of Americans. It’s not one solidly defined demographic with one particular set of needs and wants. But it’s an increasingly important one to understand and you will be better at what you do if you are trained in the best business practices of real estate for seniors.

MetroTex offers the CE-approved SRES® designation course to help you develop the finely-tuned skills and resources needed for the 50+ market.

Our course covers important marketing topics, like how to spot local characteristics and trends so you can plan your marketing campaigns more effectively. You’ll also learn how to know if your farm area is attractive to the 50+ market or if you need to reconsider your market area. We will also teach you about the wide range of housing options for the senior market and how to build your business.

With a focus on Fair Housing, you’ll learn about federal laws and guidelines that apply to this group. You’ll also be trained in the financial implications of pensions, 401k accounts, and IRAs, Medicare, Medicaid, and Social Security and how they impact 50+ real estate decisions.

The goal of the SRES Designation is to help you develop long-lasting relationships with your client base. To that end, you’ll also learn about how to become a trusted advisor, and how to counsel aging in place improvements to homes, as well as when to begin estate planning and transitioning to other housing choices. And that’s just scratching the surface.

As you can see, there are so many reasons to get your SRES Designation. The market for seniors is massive and growing. There are a lot of decisions that seniors need and you could be at the ready as their trained and trusted advisor ready to help. Capture the opportunity. Do well by doing good.

Visit http://www.mymetrotex.org/documents/SRES0317.pdf and join us on March 1 and 2 for training.